Our legacy

The story of FAJDI

What began as a quiet love for fragrance in a small attar shop decades ago has blossomed into a family legacy of creativity and luxurious scent.

One name, five hearts

What FAJDI means

Every letter is a member of our family. When you wear FAJDI, you carry a piece of our home.

From 1980s to today

1980s
Where it all began
Our father owned a small attar shop and carried a deep love for fragrance. For him perfume was more than a business, it was an art and a way of life. Conflict and unforeseen circumstances took the shop away, and he never returned to it. What remained was a love for scent, quietly waiting to be revived.
2016
Creativity finds its voice
I married my wife and we discovered a shared love for creativity: she writes poetry, I write stories. That year we began sharing stories on social media, filled with positivity, emotion and meaning. Storytelling became our way of connecting with people.
2017 – 2020
Family & inspiration
In 2017 we were blessed with our first daughter, Jannat, and our creative journey grew across Instagram, YouTube and TikTok. In 2020 our second daughter, Duniya, was born, bringing new purpose and deeper inspiration to everything we create.
2024
The birth of Ibaad & FAJDI
Blessed with our son Ibaad, we felt determined to revive our father’s legacy. After almost launching under a different name, a moment of reflection changed everything: we built a name from our family’s initials. FAJDI was born, launching with our signatures Jannathul Arabia and Duniya.
2026 & beyond
Our journey continues
Today FAJDI offers a growing collection of extrait de parfums and the pocket-friendly FAJDI Stick. Looking ahead with gratitude and ambition, we plan to expand into clothing and beyond, Insha’Allah.

Where it started

We launched with two scents named after our daughters.

Named for Jannat

The First Fragrance in Fajdi Unisex • Light Oud • Light Leather • Soft Tobacco Jannathul Arabia holds a special place as…

Named for Duniya

Duniya Mix – Best Seller The Signature of the Duniya Mix Series Duniya Mix stands as the best-selling fragrance in the e…

Experience the legacy worldwide

We are continuously expanding to share our passion for luxury fragrance around the globe.