Our Story

1980s — Where It All Began

Our story begins in the 1980s, when our father owned a small attar shop and carried a deep love for fragrances. His passion for perfume was more than a business — it was an art and a way of life. Unfortunately, due to conflict and unforeseen circumstances, the business was lost, and he never returned. What remained was a legacy of love for scent, quietly waiting to be revived.

2016 — Creativity Finds Its Voice

In 2016, I married my wife, and we discovered a shared love for creativity. She writes poetry, and I write stories. That same year, we began creating content on social media, sharing stories filled with positivity, emotion, and meaning. Storytelling became our way of connecting with people.

2017 – 2020 — Family, Growth, and Inspiration

In 2017, we were blessed with our first daughter, Jannat. As our family grew, so did our creative journey. We continued producing videos on Instagram, YouTube, and TikTok, sharing moments of life, love, and inspiration. In 2020, our second daughter, Duniya, was born — bringing new purpose and deeper inspiration to everything we create.

2024 — The Birth of Ibaad & FAJDI

In 2024, we were blessed with our son, Ibaad. A few months later, around the end of April and start of May, we were determined to revive a perfume brand inspired by our father’s legacy. We brainstormed many names, even confirmed one and announced on social media that the launch was “tomorrow.” But, just a few hours before release, we realized we didn’t love the name we had chosen. After reflecting, we decided the perfect name was FAJDI, crafted from the initials of our family — Faysal, Asiya, Jannat, Duniya, and Ibaad. And that is how FAJDI was born — a name representing family, love, and passion for fragrances.

First Perfumes — A New Beginning

We launched our journey with two signature perfumes. Jannathul Arabia, our Arabic bestseller, and Duniya, a French-inspired fragrance. Each scent was crafted with dedication to quality, exceptional longevity, and a unique identity — laying the foundation of what FAJDI stands for.

2026 & Beyond — Our Journey Continues

Today, FAJDI offers around 17 Extrait de Parfums along with the pocket-friendly FAJDI Stick. With gratitude and ambition, we look ahead to expanding into clothing and more. Our story continues, Insha’Allah. FAJDI is not just a brand — it is a family legacy and a journey of passion, creativity, and belief.

FAJDI is now available in Kuwait, UAE, Qatar, and India, and we are expanding even further to share our passion for luxury fragrances around the world.